| About our Organisation |
| With our combined years in the Cosmetic industry,
we boast a number of exciting years of quality hands on knowledge |
An entire working career spanning more than 60 years imbedded
in the Cosmetic industry & departmental store environment
both locally & internationally.
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With many years of networking which enables us draw
from many professional contacts and avenues.
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Heritage and Knowledge
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The experience of Fragrances launches when
carpets were rolled out onto the streets & horse drawn
carriages stopped the traffic from moving freely. |
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Where entire center courts & fountains were draped
with fabric, flowers & fragrance. |
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Private shopper evenings, by invitation only, where each
customer was rewarded with a special gift just for being
there and being treated as a VIP. |
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Store manager Top 10 customer days where they are spoilt
just being a good regular customer. |
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Promotional outposts on several different floors of a
store so that customers were touched & reminded as they
traveled up or down on what was being launched. |
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Personalized engraving of items or hand drawn cards or
specialized individual wrapping of purchased items, with
attention to detail & the customers needs as top of
mind, as they do in Japan. |
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How to approach a male customer to introduce a new product,
when he has his partner with him. |
Experience
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When you employ a person, are they right for
the team that is there, Store demographics, customer profile-
will they fit & add value? |
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Will they stay once effort & training has been put
into them? |
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Do they understand from day 1 what is required, how will
they reach their goals, and what tools do they personally
need to add to the team to prosper? |
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What basic knowledge do they need to tackle the day to
day basics of the position? |
Return on Investment
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How do we maximize the Image of the Brand
with care of all point of sale? Collateral, counters, testers
and visual tools? |
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Why a center court, and what will be the maximum return
for this endeavor? |
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Any event, how can we get that customer back into the
store to ensure the building of Brand awareness and loyalty? |
Hard Knocks
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Taking all the difficult times and learning
how we can work smarter, faster, and leaner to still have
the required results. |
Background:
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